Simply Static Studio

Sarwa

We achieved a dramatic performance improvement – page load times dropped by over 70%, and uptime has been consistently 100% since deployment.

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Company

What’s your company name, and what does it do?

Sarwa Digital Wealth Ltd: Sarwa is a leading fintech company based in the UAE, offering digital investment, trading, and wealth management services across the MENA region. Our mission is to make investing simple, accessible, and compliant for everyone through a secure, user-friendly platform.

What is the primary purpose of your website?

Our blog at sarwa.co/blog serves as a financial education and content hub, helping readers understand investing, saving, and personal finance. It supports our brand’s mission by offering trusted, SEO-optimized financial insights and thought leadership.

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Challenge

What challenges or pain points were you facing with your website before using SimplyStatic? (e.g., slow load times, security vulnerabilities, high maintenance costs, frequent updates)

Before migrating, our WordPress blog was hosted on Bluehost with a multi-tenant setup that exposed a public database endpoint under our main domain.

This created serious security vulnerabilities, raised red flags with regulatory compliance bodies, and introduced unnecessary attack surfaces.

Additionally, we were facing slow page loads, frequent maintenance tasks, and high operational overhead to keep the environment secure and performant.

How were these issues impacting your business (e.g., customer experience, revenue, security, brand reputation)?

Security concerns were the most critical – having a database publicly reachable under our main domain was not acceptable from a compliance standpoint and was flagged by our regulator.

Performance degradation and downtime also affected our SEO ranking and brand trust.

The maintenance overhead consumed engineering time better spent on product innovation.

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Solution

Why did you choose Simply Static Studio as your solution?

We selected Simply Static Studio because it offered a fully static site generation workflow that perfectly fit our needs: eliminating backend exposure while maintaining our familiar WordPress content management workflow.

It provided a seamless balance between security, performance, and simplicity – turning our WordPress blog into a static site without sacrificing editorial flexibility.

Were there any specific features of Simply Static Studio that stood out to you during the integration?

Yes, the automated build pipeline, secure publishing to our CDN, and tight integration with our existing WordPress setup stood out.

The process was straightforward and required minimal reconfiguration, which made it easy to integrate into our DevOps and content publishing processes.

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Results

What measurable improvements have you seen since using Simply Static Studio? (e.g., faster page loads, better security, lower maintenance costs, reduced hosting fees, etc.)

We achieved a dramatic performance improvement – page load times dropped by over 70%, and uptime has been consistently 100% since deployment.

From a security perspective, our public-facing WordPress backend was completely removed from the internet, satisfying regulatory requirements and internal audits.

Additionally, hosting and maintenance costs were significantly reduced because there’s no longer a need for a full dynamic stack.

Are there any non-measurable benefits you’ve experienced? (e.g., peace of mind, reduced workload, etc.)

Absolutely.

We were able to resolve the security incident raised by the regulator, another win has been peace of mind – knowing the blog is secure and compliant without ongoing patching or monitoring.

Our marketing and content teams can now publish freely without depending on engineering for every change.

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Feedback

What has your experience been like working with our team or using the product?

The Simply Static Studio team has been exceptionally responsive, knowledgeable, and genuinely invested in our success.

The onboarding process was seamless, and any questions we raised were met with quick, clear, and thoughtful guidance. Honestly, we’ve never experienced this level of hands-on support from any SaaS provider.

Patrick, in particular, has been outstanding – always ready to help and remarkably fast in delivering new features.

For instance, the MFA feature we requested was developed and released in just a few days, which perfectly reflects the team’s dedication and agility.

Would you recommend Simply Static Studio to others? Why or why not?

Yes, without hesitation.

For any company – especially in regulated industries like fintech – Simply Static Studio provides a perfect balance of security, simplicity, and performance.

It allows teams to retain the flexibility of WordPress without the risks of a dynamic environment.